DGM - Marketing - Retail/FMCG

- Build and develop the marketing team

- Understands the consumer and market trends through the market research efforts of the company

- Defines marketing strategies to support the company's overall strategies and objectives

- Plans and organizes marketing functions and operations (new product development, branding, communications, activations etc.), and ensure they are in line with the brand architecture

- Designs and coordinates promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

- Creates a solid network of strategic partnerships with media, research, creative agency etc

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products

- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept,pricing, packaging, place and promotion for each category & brand

- Ensures coordination with sales department to implement & monitor all marketing initiatives

- Liaise with other departments such as Supply Chain, R&D, packaging, quality for successful implementation of marketing plans

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers

- Responsible for translating brand vision and purpose into every marketing intervention

- Develops objectives, spearhead programs across marketing across multiple geographies and businesses

- Design effective marketing plans for emerging channels such as ecommerce, lifestyle etc

- Identify shopper insights to drive activations in general trade and modern trade

- Use analytics to further strengthen consumer engagement