Hector & Streak is the premier provider of executive human capital solutions. For the last several years Hector & Streak has specialized in chief executive, board member and senior-level management search assignments for a wide variety of clients, including multinational corporations, mid-cap and start up companies across the globe.

Today we serve our clients in a broader leadership advisory role, creating value for our clients through the assessment and recruitment of top-level management resources. We provide utmost discretion and believe in building long-term relationships with our clients & Candidates. (Please visit us at www.hectorandstreak.com)

Our Client is a leading IT service organization.

We are in search of DGM - Marketing

Location: Mumbai

- The candidate will be responsible for supporting the overall marketing goals of the company.

- He/she will be responsible for creating compelling marketing content, driving and managing marketing campaigns using various available channels to achieve set business objectives.

- The candidate is expected to assist in the development and design of direct marketing campaigns for client acquisition, cross-sales and brand building programs aimed at supporting the sales force in their efforts to retain and grow clients.

- The candidate will also be responsible for developing and maintaining marketing strategies to meet organizational objectives.

- He/she will evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed.

- He/she will be responsible for driving and managing marketing campaigns using various available channels to achieve set business objectives.

- The candidate is expected to assist in the development and design of direct marketing campaigns for client acquisition, cross-sales and brand building programs aimed at supporting the sales force in their efforts to retain and grow clients.

Educational / Professional Qualifications:

- UG: Any Graduate - Any Specialization

- PG: MBA/PGDM - Marketing Specialization

Experience

- 12- 15 years marketing experience

Reporting to - Global Marketing Head

Job Responsibilities:

- Responsible for the marketing of the organization

- Develops annual marketing plan in conjunction with business teams, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives

- Manage all aspects of the planning and implementation of "business as usual" cyclical, high volume, direct marketing campaigns targeting customers/prospects globally

- Includes responsibility for creating and managing the inventory of direct marketing campaigns materials, e.g., case study, newsletter, mailers, letters, webinars etc.

- Interface with business teams globally

- Managing campaign budgets

- Facilitating lead distribution activities

- Providing ongoing support to Sales teams and Client Relations Managers

- To establish appropriate campaign controls and metrics

- Managing field and internal executive communications on campaign results

- Working with Analytics team to improve campaign results

- Maintaining a macro view of all campaigns touching customers to ensure that competing campaigns do not hit customers and that the same customers are not targeted too frequently

- Providing counsel to business managers on opportunities for targeting or better managing campaigns

- Creating and managing centralized calendar of all direct marketing campaigns and customer touches

- Assist on a variety of ad-hoc marketing and communication initiatives, as needed

Content Marketing Responsibilities:

- Responsible for the marketing of company's services

Develop strong and compelling marketing content for:

- Sales presentations

- EDMs

- Case Studies

- Whitepapers

- Website content

- Digital marketing content for blogs,facebook, twitter etc.

- Marketing videos

- Must be experienced in the creation and maintenance of websites

Manage and supervise third-party partners like:

- Lead Generation agencies

- Event & conference organisers

- Website design & maintenance agencies

- Graphics agencies

- Digital marketing agencies

- Maintain up-to-date marketing databases

- Assist on a variety of ad-hoc marketing and communication initiatives, as needed

Desired Profile:

- Candidate must have digital marketing experience i.e. planning, delivery and advertising using social media.

- Should possess strong experience & passion for content writing & creation.

- Must have strong knowledge in IT and in particular be familiar with infrastructure management services, the industry and its players.

- Direct marketing campaign management experience, with an emphasis on technical/analytical skills required to drive campaigns in the outsourcing services industry

- Must have direct marketing vendor management experience

- Background managing customer loyalty programs and privacy activities strongly preferred

- Excellent organizational skills with ability to operate on a wide range of topics and projects at one time - must be able to work in a team environment with teams across locations

- Superior attention to details

- Proficient with Word, Excel, PowerPoint, and database software. Experience of working on Salesforce is an advantage

- Candidate must have exceptional writing skills and a passion for creating content.

- Candidate must have direct marketing campaign management experience, with an emphasis on technical/analytical skills required to drive campaigns

- Must have direct marketing vendor management experience

- Excellent organizational skills with ability to multi-task and operate on a wide range of topics and projects at one time - must be able to work in a team environment with teams across locations

- Superior attention to details

- Proficient with Word, Excel, PowerPoint, and database software. Experience of working on SalesForce is an advantage

- Candidates with previous experience in the marketing teams of IT companies, stints with marketing teams of IT trade organizations like IDG, 9.9 media, Greyhead media, Gartner etc. will be an advantage.

Interested candidates could reach us at 022 - 61717722 / 9867099040 (M)

Bndu Manikandan
9867099040 (M)

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