DGM/Head - Digital Marketing - FMCG/Telecom/Auto

Job Title : Digital Head

Department : Marketing

- To provide executive leadership with overall responsibilities for digital strategy and operations.

- To create a strong devising the digital strategy for the company.

- Devising Global Digital Strategy

- To develop and expand the brand's social community and blogger outreach initiatives.

- Responsible for UI/UX of all digital properties of website, web store, mobile, apps, Time spent by paid media traffic versus time spent by organic traffic

- SEO & SEM : To buy digital media including understanding Google AdWords, Real Time Bidding, Ad exchanges, DSP etc.

- To establish post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.

(i) Paid Search : Contribution of Paid Search to Site traffic - # and %

(ii) on Social (FB, YouTube) : Maintaining reach frequency of x%, and frequency of y+ every month

(iii) SEO - Number of key words in which we are in the top 3 rank

(iV) Blogs/Auto Blogs : - Traffic from the blogs to the website at an x cost of search

Data and Analytics :

- To establish metrics, reporting, processes and benchmarks to measure performance and drive media ROI

- Drive analytics implementation & usage across different parts of site, marketing & products using world class tools

Reports :

(i) Creating reporting formats

(ii) Timely publishing of reports

- Digital Brand Building To enhancing the user experience on the web with the help of interactivity and user-centric engagement Inform Engage - Interact.

- To expand social media footprint beyond Facebook, Twitter, etc.

- Time spent by paid media traffic versus time spent by organic traffic