DGM/GM - PR & Corporate Communication - BFSI

Role :

- The Person will be responsible for establishing and raising awareness for our client as a leader in the integrated logistics space among the Media community which will ultimately help raise the visibility and drive new business for the company. This role will also be responsible for building strong relationships with key industry bodies and leveraging them for building awareness.

- Responsible for strategic planning and supervision of all public relations programs across business and trade media for our client.

- Responsible for the group's social media presence and engagement

- Responsible for the personal profiling of the Group CMD with media, in industry / industry bodies as well as in relevant social groups / communities.

Responsibilities :

- Experienced PR practitioner with good media contacts and strong relationships in the media industry relevant to the logistics sector.

- Create and execute an outreach program with media in India for the corporate brand as well as the specific vertical businesses.

- Raise awareness in the media as an Indian MNC and an integrated logistics player. Maintain and manage the reputation of the organization.

- Manage any crises communication.

- Develop innovative activities that will promote our client's corporate capacity and raise our visibility and reputation as a leader in external media and key industry bodies.

- Support on various internal and external communications strategy.

- Manage the group's social media as a channel for regular engagement and interactions within the company, with customers and the community

- Tracking PR impact on a regular basis.

- Engaging with key industry bodies to build awareness using their platforms through speaking opportunities.

- Responsible for coaching the senior leadership on media interactions and be the single point of contact for all interactions

- Help build a culture of consistent communications.

- Will be responsible to set up an institution : either a school or hospital - as part of the Group Foundation's CSR effort

Requirements :

Education : MBA in Marketing or PR

- Minimum of 15 years relevant Marketing and PR experience either within an agency or in a PR and AR role within a corporate.

- Major experience in PR. Most of the exposure should be on the client's side. Some experience of working in a PR agency / media house / advertising agency will be preferred.

- Must have wide ranging contacts in Media, top journalists / editors. Should be able to reach out directly to media heads, and not only through the PR agency

- Must have handled a PR agency and should be conversant with measurement tools for earned PR effectiveness.

- Experience of handling global / international PR preferred

- The candidate should also ideally have exposure / flair for personal PR. This will be required for the Group CMD's profiling

- Candidates who have set up / been involved in the setting up of an institution (like theatre, hospital, schools, etc.) will be preferred

- Experience managing all aspects of PR from strategic to tactical.

- Strong background in running communications program from strategy to execution

- Highly organized. Strong time management skills. Deadline driven High initiative, work independently.

- Very strong verbal and written communication skills; ability to articulate complex strategy in simple easy to understand language.

- Ability to work with all levels of the organization, and take advisory stance with the leadership team.

If you need to talk, feel free to call Archana on 022 30948190