DGM/GM - Marketing Communication - FMCG

DGM / GM Marketing communication

JOB RESPONSIBILITY:

- Mapping business objectives into marketing KPIs and planning delivery of marketing KPIs across various phases of the Product Launch and Sustainenace Campaigns.

- Liaison with the agency, media managers, product managers and other stakeholders to drive campaign execution.

- Conceptualizing marketing activities and sub-campaigns and providing a direction to the agency creative.

- Creation of short and long form video content for use across Digital, OTT and Television. In addition to Digital and Social Storytelling across Brand owned and operated channels.

- Periodic review of marketing activities for facilitating mid campaign course correction.

- Review of all creative to ensure that adherence brief, quality, product info and brand guidelines.

- Planning marketing activities calendar for campaign execution across multiple consumer touch points.

- Maintaining PERTs for all major marketing activities and ensuring the adherence to timelines.

- Marketing campaign operations and approvals for the activities. Also, post activity delivery confirmations and vendor payout, if any.

- Periodic interactions with third party players, brands and media publishers to evaluate the latest opportunities and media innovations.

- Ensuring the implementation of industry best practices for digital campaigns. Also, driving digital innovations at creative and platform level.

- Anchor campaign reviews and executive presentations. With data-driven mindset discover learnings and opportunities

- This would include creating marketing strategy - short and long terms; translating marketing objectives into marketing programs; building and executing communication campaigns and activations. Also developing creative communication across ATL (incl., TV, Radio, and OOH), Digital, and OTT, Social, Podcasts, Retail and third party publisher channels.

- Moreover, driving campaign operations, media deliverables, tracking campaign KPIs, also agency, and stakeholder management, across local markets and headquarters. In addition, fostering a culture of digital innovations at creative and platform level and implementation of industry best practices for marketing campaigns.