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23/12 Rajeev
Search Consultant at Mastermind Network

Views:354 Applications:88 Rec. Actions:Recruiter Actions:5

DGM/GM - Industrial Design - Home Appliances Segment - Consumer Durable (10-20 yrs)

Delhi NCR Job Code: 1023528

Roles and Responsibilities:

- The core responsibility of this position is to build mid-term product concepts for Digital Appliances (DA) Business, (includes Refrigerators, Washing Machines, Microwave, Air Conditioners, Dishwasher, Air Dresser etc) along with Consumer Experience Team in HQ.

- The position will be responsible for consistently identifying innovation opportunities for Digital Appliances and develop new game changing USPs at the intersection of Business/ Technology / Consumer Insights.

- The position will be responsible for managing New Concept Development (NCD) projects through internal ideation and partnering with external design/ innovation/ research agencies on project basis.

- The position will be leading New Concept Development (NCD) projects i.e. Understanding Business Situation, Conducting Consumer Research, Developing Insights, Ideation, Concept Development, Consumer validation, Concept finalization, mock-up development, executive storytelling.

- At the same time, this position needs to coordinate with various internal stakeholders (Marketing, Sales, Service, Design, R&D teams etc) in India and HQ for initiation and successful execution of NCD projects.


- Dedicated member for Digital Appliances (home appliances) projects in India to find disruptive market expansion/ demand creation/ product differentiation opportunities for DA business in India.

- Lead and/or participate, review and analyze quantitative and qualitative findings from market research to understand market & consumer trends and formulate market driven consumer insights.

- Constantly track design and technology trends in Home Appliance Industry in India.

- Work with external design and innovation agencies to manage New Concept Development projects (insights to concept creation)

- To generate actionable consumer insights for innovation during the NCD projects.

- To lead and facilitate co-creation workshops with consumers, experts and internal stakeholders (design, R&D, Lifestyle researchers, service, sales etc) while creating ideas and developing concepts.

- To translate insights and ideas to compelling product concepts

- Facilitate and manage communication between the HQ, the regional sales and marketing team for initiation and execution of NCD projects.

- Work closely with Lifestyle Researchers and Advance Concept Designers in Product Innovation Group during NCD projects.

- Design and conduct qualitative and quantitative concept validation studies.

- Participate in Product Planning activities for optimizing strategy and mid-term roadmap for consumer electronics.

Desired Candidate Profile :

The candidate should have 10-20 years of relevant industry experience and have one of the following competencies: Industrial Design/Innovation Management.

- Experience in Home Appliances, Consumer Electronics, Healthcare, Automobiles is desired but not mandatory.

- Must understand the market driven innovation process, consumer research methods and knowledge in product planning.

- Must understand how to build consumer and business value proposition in systemic way.

- Must possess good story telling and presentation capability.

- Willing to work in small team within a large corporate setting

- Knowledge in graphic design tools such as Adobe creative suites, 3D rendering, etc. desired but not mandatory.

- Must be willing to travel internationally.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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