DGM/GM - Industrial Design - Home Appliances Segment - Consumer Durable

Roles and Responsibilities:

- The core responsibility of this position is to build mid-term product concepts for Digital Appliances (DA) Business, (includes Refrigerators, Washing Machines, Microwave, Air Conditioners, Dishwasher, Air Dresser etc) along with Consumer Experience Team in HQ.

- The position will be responsible for consistently identifying innovation opportunities for Digital Appliances and develop new game changing USPs at the intersection of Business/ Technology / Consumer Insights.

- The position will be responsible for managing New Concept Development (NCD) projects through internal ideation and partnering with external design/ innovation/ research agencies on project basis.

- The position will be leading New Concept Development (NCD) projects i.e. Understanding Business Situation, Conducting Consumer Research, Developing Insights, Ideation, Concept Development, Consumer validation, Concept finalization, mock-up development, executive storytelling.

- At the same time, this position needs to coordinate with various internal stakeholders (Marketing, Sales, Service, Design, R&D teams etc) in India and HQ for initiation and successful execution of NCD projects.

JOB RESPONSIBILITY :

- Dedicated member for Digital Appliances (home appliances) projects in India to find disruptive market expansion/ demand creation/ product differentiation opportunities for DA business in India.

- Lead and/or participate, review and analyze quantitative and qualitative findings from market research to understand market & consumer trends and formulate market driven consumer insights.

- Constantly track design and technology trends in Home Appliance Industry in India.

- Work with external design and innovation agencies to manage New Concept Development projects (insights to concept creation)

- To generate actionable consumer insights for innovation during the NCD projects.

- To lead and facilitate co-creation workshops with consumers, experts and internal stakeholders (design, R&D, Lifestyle researchers, service, sales etc) while creating ideas and developing concepts.

- To translate insights and ideas to compelling product concepts

- Facilitate and manage communication between the HQ, the regional sales and marketing team for initiation and execution of NCD projects.

- Work closely with Lifestyle Researchers and Advance Concept Designers in Product Innovation Group during NCD projects.

- Design and conduct qualitative and quantitative concept validation studies.

- Participate in Product Planning activities for optimizing strategy and mid-term roadmap for consumer electronics.

Desired Candidate Profile :

The candidate should have 10-20 years of relevant industry experience and have one of the following competencies: Industrial Design/Innovation Management.

- Experience in Home Appliances, Consumer Electronics, Healthcare, Automobiles is desired but not mandatory.

- Must understand the market driven innovation process, consumer research methods and knowledge in product planning.

- Must understand how to build consumer and business value proposition in systemic way.

- Must possess good story telling and presentation capability.

- Willing to work in small team within a large corporate setting

- Knowledge in graphic design tools such as Adobe creative suites, 3D rendering, etc. desired but not mandatory.

- Must be willing to travel internationally.