DGM/GM - Branding - Mfg/FMCG

- To create demand at the market place through ATL & BTL activities by using the right consumer insight/s

- Drive various Market Research projects including Concept Tests, BASES across portfolio.

- Lead each market research project from brief to final findings and drive the key action plans

- Responsible for annual/monthly media briefs, analysis/approval of media plans

- A complete P&L responsibility of the existing product portfolio

- Provide support to Sales team to drive brand sales at market place in terms visibility, trade incentives

- Take appropriate pricing decisions & their implementation in the marketplace

- Market visits to understand new trade/consumer insights and competition tracking

- Prepare yearly marketing and promotion plan

- Brand promotion and customer promotion

- 10 + years in FMCG or consumer durables to cement

- MBA / PGDM from reputed

Call at 9849006750