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16/06 Shraddha
Consultant at Xpert Conexions

Views:116 Applications:32 Rec. Actions:Recruiter Actions:5

DGM - CRM Planning Lead - Big Data Analytics (12-15 yrs)

Gurgaon/Gurugram Job Code: 1111634

Job Definition: Drive marketing engagement and adoption and own the success metric for Consumer electronics products. The individual will lead the CRM revenue function and manage CRM promotion spends. He/She must appreciate the importance of customer relationship management in consumer electronics industry as also the application of a complete suite of marketing services - SMS & email campaigns, social media for outreach. Generate repeat purchases and enable incremental sales.

Key responsibilities:

- Understand consumer purchase behavior trends o Appreciate big data analytics and identification of consumer segments

- Create suitable marketing campaigns considering the needs of the identified consumer segments

- Set-up internal processes for up-sell, cross sell execution, reporting and resource allocation basis customer segmentation

- Lead and drive delivery of revenue KPIs

- Manage external agencies for CRM execution to drive adoption, engagement and revenue

- Generate growth plans to achieve delivery of Monthly/Quarterly/ Annual revenue goals

- Own the product adoption metrics for Engagement (CRM, Feedback & Digital Marketing)

- Draw insights from quantitative and sentiment analysis and leverage these findings to solve for customer engagement and churn


- The candidate Must have a professional Masters Degree / Diploma in Management / Business Administration from a reputable B-School

- Must have a total of 12~15 years of work experience with relevant experience in CRM , Must have worked on analytics and insights for Databased-Driven marketing

- Must have thorough understanding of and sensitivity towards utilizing databases for CRM marketing and best practices therein

- Must have excellent communication and interpersonal skills

- Must have a strong drive to take complete ownership of delivering growth for the concerned product categories

- Must have a strong acumen for understanding revenue, channel x customer trends and generate business growth plans / promotions activities accordingly to drive growth

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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