DGM - CRM Planning Lead - Big Data Analytics

Job Definition: Drive marketing engagement and adoption and own the success metric for Consumer electronics products. The individual will lead the CRM revenue function and manage CRM promotion spends. He/She must appreciate the importance of customer relationship management in consumer electronics industry as also the application of a complete suite of marketing services - SMS & email campaigns, social media for outreach. Generate repeat purchases and enable incremental sales.

Key responsibilities:

- Understand consumer purchase behavior trends o Appreciate big data analytics and identification of consumer segments

- Create suitable marketing campaigns considering the needs of the identified consumer segments

- Set-up internal processes for up-sell, cross sell execution, reporting and resource allocation basis customer segmentation

- Lead and drive delivery of revenue KPIs

- Manage external agencies for CRM execution to drive adoption, engagement and revenue

- Generate growth plans to achieve delivery of Monthly/Quarterly/ Annual revenue goals

- Own the product adoption metrics for Engagement (CRM, Feedback & Digital Marketing)

- Draw insights from quantitative and sentiment analysis and leverage these findings to solve for customer engagement and churn

Desired

- The candidate Must have a professional Masters Degree / Diploma in Management / Business Administration from a reputable B-School

- Must have a total of 12~15 years of work experience with relevant experience in CRM , Must have worked on analytics and insights for Databased-Driven marketing

- Must have thorough understanding of and sensitivity towards utilizing databases for CRM marketing and best practices therein

- Must have excellent communication and interpersonal skills

- Must have a strong drive to take complete ownership of delivering growth for the concerned product categories

- Must have a strong acumen for understanding revenue, channel x customer trends and generate business growth plans / promotions activities accordingly to drive growth