DGM - Corporate Marketing - Media Management

Role :

Client is One of the largest media spenders across Digital & Traditional Media. We run over 500 campaigns/year across FMCD business. Media is one of the biggest drivers of our business & plans for various categories need to be designed basis shopper behavior for the particular category.

Media plans need to be crafted based on business objectives, stage in life cycle & available budgets for each campaign. The same requires understanding of translation business objectives into media objectives. It also entails working with cross functional teams (internal & external) to implement, deliver on objectives aligned.

The incumbent will be responsible for managing media planning, execution, reporting and generating actionable insights for a part of client's product portfolio.

JOB RESPONSIBILITY

1. Media Planning:

- Understand business objectives for every campaign & translate the same to clear defined media objectives.

- Deep understanding of the Digital (Social, Search, Video, Display) & traditional media platforms (TV, Print, Radio) input and measurement metrics.

- Lead and Co-create with Business team and brief agency teams for developing plans to achieve media / business objective.

- Critically evaluate both traditional and Digital media performance plans & align plans with stakeholders & business teams.

- Operationalize aligned plans & optimize the same basis ongoing learnings.

- Manage optimization across mediums & ensure on time implementation with analysis based on platform learnings and comparison with past performance.

- Report plan achievement & capture learnings for future campaigns to drive efficiencies across Awareness, Performance and Pure Player campaigns.

- Support planning team by creating best-practices learning log with clear actions, conclusions, implications, and recommendations.

- Provide learning based (external or internal) media recommendations to Product & teams basis ongoing learnings.

- Keep ROAS based thinking while evaluating plans and respective marketing funnels

2. Media Strategy:

- Share strategic inputs based on category, brand and competition brand learnings to devise the conversion based digital campaigns while influencing the Top and bottom funnel metrics.

- Must have innovation thinking incorporated (Industry or category first) for large launch plans (Both Traditional and Digital).

- Proficiency in working on Sponsorship sports deals to share quality recommendation as per brand purpose requirement.

- Build an understanding of Industry Best practices to ensure planning principles continue to evolve.

- Pronounced communication and presentation skills for internal leadership and partner presentations.

3. Stakeholder & Agency Management:

- Manage stakeholder expectations from brief to post campaign analysis for multiple campaigns across the portfolio - Work closely with multiple agencies to align responsibilities across plans to ensure seamless execution.

- Manage a large team of cross-functional experts from various verticals like Planning, platforms, execution, reporting & analytics in order to prioritize work delivery & overall co-ordination in terms of plan deliveries.

- Work with agency in-house analytics teams to work on category and campaign insights to build tactical intervention for plans.

- Cohesively work with business team to chalk out annual media strategies with differential approach and build efficiency.

KEY RESULT AREAS :

- To plan and execute full-funnel 360 offline and Digital Media campaigns & crystallize learnings across portfolio.

- Established a weekly / monthly / quarterly cadence on media management, reporting & insight sharing.

- Optimize deployment of tools for automation & reporting across media platforms.

- Clear understanding of Media Inputs vs expected business outputs (SQV, Sales, Acquisition)

Desired Profile :

- Ability to conceptualize & build media plans across channels basis business objectives.

- 10+ years of experience working in media planning role (Brand management side preferred)

- Strong knowledge of Digital (Awareness, Performance & Ecom Campaigns)

- Knowledge of traditional media planning, execution & post campaign analysis to derive learnings

- Experience driving KPIs for Digital and offline media platforms

- Experience in running media plan evaluations, reports & building insights

- Excellent MS Office skills (Advanced Excel, PowerPoint, Word)

- Working knowledge research methodologies and cross media studies inputs.

- Business writing, presentation and communication skills.

- Ability to effectively lead, manage, and mentor large agency teams.

- High on self-motivation, positive attitude and work ethic desired.

- Ability to work under pressure during new product launches etc.