DGM - Business Planning - FMCD

1. M/S Projection : Self vis-a-vis competition (month-on-month): -

a. Target break up of M/S by month/quarter/H1, H2 to feed into: -

b. Segment & Model level sell-out planning to align with Target M/S

c. Gap analysis b/w Target v/s achievement on month-wise M/S: To deduce the required run-rate on model wise monthly/quarterly sell-out planning

2. Base Extraction Analysis Output: Own and competition user base for new launches in 2021: -

a. Sell-out demand forecasting for new launches in first 30-90 days post launch. Key impact areas: -

b. Identifying top models for device targeting in own / competition user base

c. Efficient sell-out demand forecasting by variants/SKUs e.g. Color, memory etc.

3. Consumer Insights: Own and competition users, to build an understanding on key consumer aspects mentioned as followings: -

a. Launch Dashboard: Source of Business Analysis reports & Buzz tracker

b. The must-win Target consumers (Age group/Life stage/ Affinity areas or passion points/Switching behavior/ Current device models etc.) across price segments

c. Key buying factors for SP purchase

d. PTO drivers & Consumer Touch-point important drivers (Product/Post Product/WoM etc.)

4. Market Strategy: Market Sizing and to identify priority growth opportunities

a. Market forecast (By channel & Price-segments) leading into M-Plan and implication on product portfolio requests

b. Identify key Market growth drivers for Smartphone category in respective price segments and channel (i.e. offline/ online)

c. Quarterly update for market size forecast vs. actual to periodically fine-tune the growth strategy.

5. Business Planning

6. Yearly forecast