DGM/AVP - Digital Marketing - Media Business

Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns

- Work on building brand in a new geography and work closely with leadership to help scale business

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Measure ROI and KPIs Requirements:

Desired Profile :

- 5 to 7 years in digital marketing & Marketing Automation, including SEO/SEM.

- Significant experience Digital Marketing, Marketing Automation, Social Media Strategy.

- Good with Data Analytics

- Ready to travel across PAN India as and when required.