Design Qandy - Manager - Marketing (3-7 yrs)
Marketing Manager
Responsible for:
Liaison with Creative agency:
- Concept formulation based on the brief and business objective
- Content, Creatives, Artworks and other assets for ongoing campaigns (both internal external)
- Keeping abreast of new developments and incorporating them as per the brand fit
Coordinating with Shoot and Edit team:
- Scout Vendors and attain a profitable win-win team
- Responsible for Product photoshoot and Video assets (incorporating multiple rounds of edits, to arrive at desired outcome)
Social Media Marketing:
- Coordinate w.r.t the Social Calendar (Creatives, Post Copies)
- Design and drive Paid Marketing Campaigns to deliver Quality leads for Sales Team
- Plan and execute geographical boosting for Brand Awareness, engagement, and reach
- Implement 360 Degree Digital marketing plan including all the suitable platforms, being Instagram, Facebook, YouTube, Twitter, Pinterest
- Tracking output performance metrics (Monthly enquiries, Gallery visitors, etc.)
- Manage reports and data analysis with all external stakeholders/ agencies
Website and SEO:
- Keyword planner and tracker - Incorporate the same in the Blog content
- GMB Progress tracker - aid the performance with reviews and GMB optimization
- Timely changes on the website - addition of new content, FAQs, media
- Plan and work on platforms aiding Organic Search - Wikipedia, Quora
Collaterals:
- Ensure timely availability of the Promotional collaterals - Renders, Brochures, Folders, and other assets, as per need
Coordination with Architect and Designer community:
- Back and Forth with the architects - to on-board them for the marketing collaborations
- Coordinate the entire shoot, till the campaign goes live
Print - related:
- Coordinate with various vendors to print the assets of The Quarry and DQ
Media Houses:
- Coordinate with multiple media houses like Vogue, AD, Elle Dcor, HELLO! regarding Brand and event collaborations
- Event and Hamper planning - for brand or product promotions
Inserts:
- Oversee the focused location-wise mapping
- Coordinate the planning and tracking of insert activity vs enquiries
- Maintain the ROI report and plan to improve the effectiveness of the insert activity
Qualification:
- Master's degree in marketing, business administration, or similar.
Required Skills:
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Experience with a luxury brand
- Strong time management and organizational abilities
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