Design Cafe - Associate/Lead/Manager - Public Relations

Corporate Communications :

- Craft thoughtful communication plans and draw out key messaging for the Brand.

- Build, foster and manage press and influencer relationships

- Manage day-to-day activities with the PR firm; expand and maintain the network of press and influencer relationships; manage all press inquiries

- Manage communication campaigns with internal stakeholders

- Develop execution based, cross-channel media opportunities and uniquely position Design Cafe against the competition

- Discover & coordinate strategic, outward facing speaker opportunities for Design Cafe spokespersons

- Creation and management of brand's media coverage resource bank. Daily coverage reports/ weekly & monthly trackers are a must know

- Measure and track impact of communication program along with brand campaigns

- Launch new cities and effectively engage with regional media to get maximum output

Marketing Communications :

- Work with brand to craft outward desirable customer communication which is effective for audiences across TGs

- Build opportunities and brand content across channels

- Work with influencers to create organic cross promotional content

- Help in creating long term brand properties

- Effectively help in city launch plans and consumer activations within those cities

Desired profile of the candidate :

- Has prior experience working in house for brands or startups

- Ability to work independently with a proven track record of creating and executing PR programs that drive measurable business results

- Amazing written and verbal communication skills, including the ability to write and edit press releases, story pitches, executive Q&A- s, media alerts, etc.

- Strong media relations and candidates with an understanding of the fintech/payments space preferred

- High energy team player with willingness to learn and adapt quickly

- Strong interpersonal and media relationship building skills to widen network in the editorial world

- Proven ability working within and managing high-performing agency teams focused on continual improvement, process development, communication and knowledge sharing.

- Social media experience and success in driving effective social programs is a bonus.

- Flexible with a go-getter attitude and willingness to go beyond expectations

- Dynamic individual with a strong will to navigate through chaos

- Has prior experience working in house for brands or startups