Deputy Manager - Product Makreting - Musical Instruments

Must have Product Marketing Experience - Product Planning, Pricing, PSI etc

Job Description:

- Involve in market research by monitoring competitor's business, customer preference and market trends. Use these inputs for estimating market potential.

- Devise short and long term sales strategies in consultation with the senior management and respective team members. Contribute and execute towards annual sales plan.

- Provide inputs to management on the prevalent price ranges of similar products in the market and in coordination develop the product pricing keeping in mind the profit margins of the company, dealers and other business partners.

- Forecast sales projections product-wise (volume & value across regions) for the entire year and break it down by quarter / month based on sales seasonality.

- Monitor cost of operations for regions and rationalize the same. Keep close tab on expenses incurred vis-a-vis cost budget

- Position the products as per appropriate demographics and customer demand in the market. Periodically, capture product feedback from respective teams and share the same with the management for product improvements and better suitability in Indian market.

- Submit periodic proposals on business improvement initiatives to the senior management. The proposals highlight the improvement areas and their specific plan of action on the same.

- Responsible to maintain and timely update the approved product prices in the system. Also ensure the same is communicated to the team for their usage.

- Prepare and assign yearly and monthly sales targets for each dealer, business partner/corporate client and category to the team members in an appropriate and timely manner. Communicate the plan to the team so as to ensure their ownership of the targets.