Manager at Impeccable HR Consulting
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Deputy Manager - Marketing Communications - International Logistics Firm (6-8 yrs)
We need a person with 6 - 8 years of practice and understanding of the marketing function, to execute. We need to be ready to execute the following.
- Strategize marketing plan for top 25 countries & subsequent execution
- Digital - EDMs, Flyers, Webpages, AVs, Social Media Marketing (LinkedIn, FB, Twitter campaigns) for respective handles
- Non - Digital - Printed Flyers, brochures, gift items for customers etc.
- Others - Opportunity identification of expos & participation, measurement
- Promotion of profitable tradelanes e.g. US - Caribbean, Puerto Rico - Busan etc.
- Digital - EDMs, Flyers, GIF files, Social Media Marketing etc.
- Creation & promotion of collaterals in Regional Languages (Spanish, French, Chinese etc.)
- Regional Presentations
- Regional Flyers & EDMs
- Help in pre-sales efforts for large accounts
- Create presentation decks for various products : LCL, FCL, Air Freight, Warehousing, VAS. Update them regularly
- Extension of Brand Campaign - Great people to move with
Website & Social Media :
- Ownership of website in terms of up-gradation, optimization & updation
- Integration of chatbot in terms of queries, enquiries, leads etc.
- Organic traffic optimization through SEO and it's measurement
- Calendarization of Social Media campaigns & increasing the number of followers across handles
- Overall measuring the efficacy of each campaign and activity in terms of lead & revenue generation