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16/10 Nidhi Kalra
Director at Its All About People Pvt. Ltd.

Views:2698 Applications:108 Rec. Actions:Recruiter Actions:105

Deputy Manager - Insights/CME - BFSI (2-3 yrs)

Mumbai Job Code: 170470

Company: One of the largest BFSI player

Location: Mumbai

Position: Deputy Manager - CMI/insights

Job description:

- Manage all Ad Hoc studies like ad / concept / product tests, channel / Market eval studies etc

- Evaluate research needs of the organization and consult on appropriate research solutions

- Commission projects and ensure proper agency briefing

- Ensure appropriateness of Research stimuli e.g. briefs, proposals, Qre and other stimulus

- Ensure timelines and authenticity of fieldwork and overall project

- Ensure validity / robustness of data and reports in line with internal needs

- Handhold internal teams on research findings and help roll out subsequent auctioning

- Support on Organizational / Strategic Initiatives

- Leveraging consumer insights and marketing knowledge to drive / support cross functional initiatives like customer service, employee engagement etc.

- Collating feedback from internal clients to identify need gaps / bottlenecks in understanding or rolling out reports

- Budgetary planning and Statutory Compliance

- Initiating annual planning and budgeting exercise for market research (primary) and marketing (secondary)

- Monitoring and implementing annual plans and budget

Experience:

- Looking for a resource with 2-3 yrs of CR /Quant experience with a reputed agency like IMRB,TN,IMRB,IPSOS.

- Category experience/BFSI is a must

- Client side exposure would be an added advantage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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