Deputy Manager - Digital Marketing - Footwear Business

Opening with one of US footwear brand for a DM Digital Marketing role.

This firm has currently 220 stores in India with a business volume of 550 crores.

location - Mumbai.

- Design, oversee & execute all Digital Marketing campaigns - SEO/SEM, customer database, email & mobile, display advertising campaigns & advertising on ecommerce platforms

- Collaborating with Ecomm partner retailers on their digital campaigns & properties as per our marketing calendar

- Develop & monitor budgets for all digital marketing campaigns, assessing impact & effectiveness.

- Identify trends and insights, and optimize media spends and performance based on them

- Responsible for managing all brand digital properties including websites, microsites, SIS stores on ecom platforms, apps etc

- Driving the growth and upgrades of all these platforms and ideating development for new platforms

- Evaluate emerging technologies & provide a perspective for adapting where appropriate

- Manage performance campaigns for social media platforms

- Measure and report weekly & monthly performance of the brand website & microsites

- Liase with the digital agency and other partners for creatives and media planning

- Responsible to manage the CRM integration & Loyalty program online