Deputy Manager - Digital Marketing - FMCG/FMCD

JOB PURPOSE

This role will drive the digital marketing agenda as well as roadmap for India. This role will establish company's leadership in the digital world.

EDUCATIONAL QUALIFICATIONS:

- MBA from premium institute (Diversity Candidates Only)

- Digital marketing experience

RELEVANT EXPERIENCE

- Atleast 5 years of overall experience

SKILLS

- Creating and maintaining client relationships

- Self-motivated yet customer-focused

- Proficient in marketing research and statistical analysis

- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaigns

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Ability to think differently to derive competitive advantage

ACCOUNTABILITIES

- Contribute in defining a strategic direction to realize the digital ambitions of brand.

- The role will ensure that India has digital capabilities to execute best in class digital campaigns.

- Develop Owned media website.

- Focus on user experience, digital journey for visitors.

- Build capabilities for website and mobile development on owned media like India website and any other apps/microsite.

- Experience in working with Website CMS.

- Support product launches and website updates.

- Support new sections required to engage consumers for multiple campaigns.

- Execute digital marketing programs.