Deputy Manager - Digital Marketing - Consumer Durable

This role will drive the digital marketing agenda as well as roadmap for the organization.

- Contribute in defining a strategic direction to realise the digital ambitions of brand The role will ensure that organization has digital capabilities to execute best in class digital campaigns.

- Focus on user experience, digital journey for visitors

- Build capabilities for website and mobile development on owned media like website and any other apps/microsite.

- Experience in working with Website CMS

- Support product launches and website updates.

- .Support new sections required to engage consumers for multiple campaigns

- Drive marketing campaigns to achieve brand objectives of awareness, consideration, and preference

- Media planning - finding right platform for target audience

- Leverage tools of each platform to deliver efficiency and effectiveness - specifically google, fb, youtube

- Plans and executes SEO strategy, improve SEO capabilities for organic search increase

- Brainstorms new and creative growth strategies through digital marketing

- Collaborates with agency partners to create landing pages and optimize user experience

- Experience with A/B and multivariate experiments

- Manage social media engagement and promotions across Facebook, Instagram, YouTube, Pinterest, LinkedIn and other relevant platforms.

- Social media planning and experience with digital promotions.

- Drive social contests and programs to drive social media leadership for the brand, acquire relevant A&D and target end consumer following across key social media.