Deputy Manager/Assistant Manager/Manager - Trade Marketing - FMCG

Developing and Implementing :

- To Develop and execute Trade Marketing Strategy for the JKHC brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships : Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation : Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

Monitoring :

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

Self Development :

- Should be working very closely with the field sales team and keep himself continuously updated to efficiently handle the sales roles in future

Role Dimensions :

Financial Dimensions :

- Keeping the trade spends in the approved budgets

- Analyze and keep track of the Return on Trade Investments

Non-Financial Dimensions :

- Ensuring the desired Market hygiene

- Market visibility in line with the merchandising principles
 
Role Complexity [Eg. Location, Industry dynamics etc] :

- This position deals with high degree of complexity coupled with high growth. Considering the nature of the role, you may be required to travel as per the business demand.

This will be a individual contributor role and will be based out of Head office