Deputy Head - Marketing - Building Material/Real Estate

- Make a competitive overview of industry and products with deliverables such as internal digest of competitor news, competitive training, or collateral communicating product differentiation (monthly).

- Arrange and execute customer research for validating key product hypotheses, such as product-market fit, the definition of the target customer, pricing strategy.

- Develop buyer persona and customer segmentation as a resource for product development and marketing programs (mandatory).

- Develop and internally coordinate launch plans including outbound go-to-market channels and internal team coordination (e.g., paid marketing, PR, support, legal, sales) to ensure consistent messaging.