Deputy Head - Digital Marketing - Real Estate

- Drive the analytics agenda in the space of marketing campaigns

- Track & analyze campaigns across channels (outbound, inbound, social media, paid/free portals etc.)

- To create customer journey/ life stages relevant from the marketing campaigns standpoint & define data analytics driven strategies for catching the customer in the Moment of truth (to cross-sell)

- Engage with stakeholders and provide key inputs while designing of campaigns

- Assist on paid campaigns using Google analytics and Facebook

- Report campaign performance and creating monthly dashboards

- Lead & drive campaigns optimization through new ideas & techniques

- Stay abreast of the latest trends across the markets