Deputy General Manager - Sales - Ice Cream

- Conduct thorough research and analyze sales & consumption patterns to create sales strategies for the general trade business

- Drive the implementation of the General Trade strategy to achieve the revenue targets from these partners/distributors

- Collect, analyze and monitor market trends, competitor strategies & design customer engagement strategies

- Assessment of revenue potential in particular markets

- Understand the requirements of customers & create a differentiated strategy to approach prospective customers and ensure conversion as per planned targets

- Design and formalize Schemes for Retail Trade

- Joint Business Planning with key accounts (A class outlets)

- New Product/ SKU Mix development for General Trade, deciding on strategy and annual marketing plans

- Prepare Annual Promotional calendar and drive execution

- Ensure alignment to the organization's strategy with respect to the Retail customers

- Be responsible for tie-ups up with all major distributors (regional & national) players

- Prepare region wise/account wise distribution plan

- Develop special sales promotion plans for key accounts and implement the same

- Create, maintain & leverage the prospective customer database to grow business

- Manage sales and distribution network of Company

- Revenue and bottom line responsibility

- Develop new business through focusing on untapped area

- Maintain and nurture good business relations with General Trade customers/distributors

- Increase sales and ensure long term channel capability as per organization process

- Ensure 100% collections as per the collection norms.

- Organize sales promotion campaigns, product launch demos, product displays etc.

- Manage financials of the key accounts (A Class Outlets)

- Coordinate with team to ensure timely deliveries and execution of orders

Rajesh Barve

9224598001