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Consultant at Synergy Consultants
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Deputy General Manager - Product Marketing - FMCG/FMCD (8-15 yrs)
Job Description Summary :
1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Job Description :
1. Line-up management : Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.
2. Launch management : Manage the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.
3. Pricing operation : Devise the pricing operation strategy of each segment and model.
4. Discontinuation Management : Manage the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.
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