Upgrade to Pro Member
Lead - Recruitment at BSC Pvt Ltd.
Views:4992 Applications:342 Rec. Actions:Recruiter Actions:104
Deputy General Manager - Product Marketing & Brand Management - B2C Vertical (8-14 yrs)
DGM-Marketing & Product Management
Qualification :
Essential : MBA-Marketing (Top B Schools Only)
Preferred : Engineering (From Tier 1 Institutes)
Experience (Years) : 9-14 years
- Varied experience in marketing of customer facing businesses (B2C)
- Into Services marketing, Customer campaigns, customer experience management & product management
- Should have handled all or combination of above. Experience in any one stream not suitable
- Preference for candidates who have brand management experience as prime
- Experience in Healthcare services is a plus but not essential.
- Loyalty marketing will be a big plus
Job Role :
Customer Experience :
- To develop & implement a roadmap for all marketing activities of customer lifecycle management.
- To Develop campaigns & schemes to engage customers & measure their effectiveness.
- To measure customer experience & develop/implement measures for enhancing the C-Sat.
Brand Management :
- To manage the brand & ensure high customer recall.
- To handle Ad agency and develop, plan & distribute marketing collaterals.
Communication :
- To study & improve customer message management systems, websites, email, SMS, snail mail, social media management & App communication.
Product Management :
- To manage the App's lifecycle: structure, design, UI/UX, promotion, customer experience management & product improvisation.
- To identify, develop & product manage cross Biz Service Offerings across the company
- To develop, strategize & own the targets for Services & App downloads.
Market Research :
- To undertake market research as and when required
Joint Marketing :
- To work with other organisations for co-branding and/or joint marketing for the group.
If interested, please share your updated resume with us; you can call on 7678682903 to discuss about the opportunity.
Kumar, Brainsearch Consulting
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
