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08/06 Shikha Jain
Team Lead at Talentmint Consulting

Views:604 Applications:376 Rec. Actions:Recruiter Actions:12

Deputy General Manager - Marketing - Telecom - IIM/MDI/ISB/FMS (10-15 yrs)

Navi Mumbai Job Code: 826846

A leading telecom organization is looking for :

Designation - Deputy General Manager : Regional Marketing

Qualification - MBA in Marketing, Communications from Premier Institutes

Exp. - 10-12 years of experience in driving Marketing Campaigns across both Digital & Non Digital Mediums Minimum 4 Years experience Brand Management

Location - Mumbai (Turbhe)

Job Responsibilities:-

- Gather Customer & Competitive Intelligence/insights through primary and secondary sources. Such insights to be used for sales, network and product planning-

- Plan and implement regional marketing campaigns/initiatives aligned to overall marketing goals defined by Market Manager. Document, institutionalise and share the best practices-

- Create visibility for the company's products& services through BTL. Develop and manage regional advertising campaigns,brand development and PR initiatives for achieving the marketing goals.


- Provide marketing and branding support to Channel Partners and sales teams to maximize visibility & lead generation.Measure and assess regional marketing programs and collateral to make it more effective-

- Measure and assess regional marketing programs and collateral to make it more effective-

- Customer & CP communication, advocacy and engagement Drive relevant programs to improve customer and CP satisfaction as measured by NPS, Coordinate with HO & other regions for conformity & sharing of best practices

SKILLS DESIRED :

- Deep understanding of the top B2B segments like BFSI, IT/ITES, Mfg etc Proven experience in - identifying target audiences and in creatively devising and leading marketing campaigns that attract new customers

- Experience in driving Ground activation events to generate brand visibility and demand generation Experience with online marketing, including social media and content marketing

- Experience in driving Advertising campaigns in B2B Segment Excellent communication skills

- Proven track record using data-driven insights to build customer-backward strategies Strong B2B knowledge and analytical acumen is a must.

- Deep analytical skills and ability to analyze and synthesize data, interpret customer insights and turn them into marketing strategies and tactics Strong project management skills; organized, detail-oriented individual with the ability to manage through unstructured situations.Brand Management, Category Management Experience

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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