Deputy General Manager - Marketing & Product Management - Healthcare - IIM/ISB/MDI/FMS

Job Description -

Designation: DGM-Marketing & Product Management

Vacancy (Requirement Nos.): 1

Job Location: Hyderabad

Reporting Manager: CEO,

Team Size (If Any): 4

Qualification: Essential: MBA-Marketing (Top B Schools Only)

Preferred: Engineering (From Tier 1 Institutes)

Experience (Years): 9-14 years 

- Varied experience in marketing of customer-facing businesses (B2C)

- Into Services marketing, Customer campaigns, customer experience management & product management

- Should have handled all or combination of above. Experience in any one stream not suitable

- Preference for candidates who have brand management experience as prime

- Experience in Healthcare services is a plus but not essential.

- Loyalty marketing will be a big plus

Sectors: Telecom, FMCG, Healthcare, Ad agency

Objective:

- To own group initiatives of the group including Loyalty Programs, Customer App, Cross Biz Service Offerings /Collaborations/ Joint marketing & other similar group initiatives

- To be accountable for the incremental revenue of all group initiatives

Job Role:

Customer Experience :

- To develop & implement a roadmap for all marketing activities of customer lifecycle management.

- To Develop campaigns & schemes to engage customers & measure their effectiveness.

- To measure customer experience & develop/implement measures for enhancing the C-Sat.

Brand Management :

- To handle Ad agency and develop, plan & distribute marketing collaterals.Communication

- To study & improve customer message management systems, websites, email, SMS, snail mail, social media management & App communication.Product Management

- To manage the App's lifecycle: structure, design, UI/UX, promotion, customer experience management & product improvisation.

- To develop, strategize & own the targets for Services & App downloads.

Market Research :

- To undertake market research as and when required

Joint Marketing :

- To work with other organisations for co-branding and/or joint marketing for the group.

Skill Set:

- Should be clear in thinking, be result oriented, reliable, organised and meticulous.

- Candidate should be willing to work hands-on with not only team members of Marketing but also other functions within BU's Marketing & Biz teams

Work Week:

5- day week (alternate Saturdays off)

Shift Timings:

Day shifts - As it is in project scale-up stage, candidate must be willing to be flexible on work timings with the goal of meeting project schedules as per business needs.