Deputy General Manager - Marketing - Online/eCommerce

DGM(Online/eCommerce) - Marketing

Pure-Player Management :

- Managing pure-player / portal interactions and leading marketing strategy & GTM discussions.

- Develop and execute campaigns: Display/Search and ensures share of voice & brand equity/visibility

- Delivering on brand metrics across the funnel - Discover, Awareness, Engagement, Consideration, Conversions & organic reach increase

- Driving innovation with Pureplayer platforms: promotional calendars, programs, new product launches, and other marketing projects

Creative Development & Agency Management :

- Conceptualizing marketing activities and sub-campaigns and providing a direction to the agency creative.

- Creation of short and long form video content for use across Digital, OTT and Television. In addition to Digital and Social Storytelling across Brand owned and operated channels.

- Periodic review of marketing activities for facilitating mid campaign course correction.

- Review of all creative to ensure that adherence brief, quality, product info and brand guidelines.

- Planning marketing activities calendar for campaign execution across multiple consumer touch points.

- Periodic interactions with third party players, brands and media publishers to evaluate the latest opportunities and media innovations