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18/09 Reshma Jadhav
Manager at Turning Pro Network OPC Pvt Ltd

Views:1144 Applications:306 Rec. Actions:Recruiter Actions:9

Deputy General Manager - Marketing - FMCG (8-15 yrs)

Chennai/Karnataka Job Code: 1316084

Candidate Profile: Full-time MBA working with an FMCG

Reporting: Head of Marketing

Responsibilities :

- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.

- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activations and public relations, social media, ATL/ BTL, Celebrity management.

- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.

- Prepare and monitor the Annual Marketing Budget in line with business objectives.

- Translate business strategy/ plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.

- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.

- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.

CTC can go up to 30 to 35 LPA

Women-friendly workplace:

Maternity and Paternity Benefits

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