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21/03 Kazvin M. Bhagwagar
General Manager - Recruitments at Adler Talent Solutions Pvt. Ltd.

Views:3348 Applications:435 Rec. Actions:Recruiter Actions:94

Deputy General Manager - Marketing - FMCG (8-12 yrs)

Mumbai Job Code: 677964

- Ensure delivery of Market Share and drive Sales Volume and Profitability targets

- Develop Marketing Strategy and execute Marketing Plans plans to meet marketing and business objectives

- Develop Positioning & Communication for Hershey's brands & Innovations to drive saliency, trials and brand imagery.

- Lead New Product Development and Innovation process

- Ensure effective implementation of Brand Building Initiatives - Media Plans, Retail

- Plans, Consumer Promotion / Activation Plans

- Undertake regular progress reviews with key stakeholders on plans and KPIs

- Managing marketing spends for the category.

- Drive marketing processes in tune with Global Mandates

- Ensure effective working with external Agencies and partners

The candidate must keenly build deep understanding of the external environment to influence marketing plans, including:

a) the general external and internal trends impacting the business;

b) the competitive assessment, and

c) a deep and thorough understanding of both consumers and customers.

He or she is directly accountable for the growth of sales, market share, financial health, short-term and long-term equity and brand imagery.

Candidate Requirement:

MBA with 8+ years of experience in FMCG background.

This particular role will be an individual contributor role.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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