Deputy General Manager - Marketing - Automotive

Our client is leading American MNC.

KEY RESPONSIBILITIES / ACCOUNTABILITIES

- Responsible to develop strategy for product positioning, portfolio management

- New Product launches

- Pricing strategies

- Forecasting & Budgeting

- Market research, Market intelligence and brand tracking

- Preparing and implementing marketing plans

- Responsible to develop marketing plans within the specified budget

- Responsible to allocate and manage segment promotional budgets to drive - strategic priorities and market share growth

- Responsible to develop Tactical solutions to improve product sales & - counter market forces

- Develop and implement advertising and sales promotion and - communication strategies - primarily BTL

PROFESSIONAL EXPERIENCE/QUALIFICATION - The incumbent should have 7 -12 years prior experience in Marketing.

Experience in Agriculture would be preferred.