Job Responsibility: 1) Strategic planning : - Assessment of revenue potential in particular markets. Identification of key national and regional partners. - Collection, analysis and monitoring of market trends, competitor strategies &amp;understanding the requirements of partner chains (Hypers / Supers / Convenience stores etc). - Designing appropriate customer engagement strategies for partnersincluding specific promotional plans and to do Joint Business Planning with key accounts. Ensure alignment to the organization's strategy with respect to these customers. - Ensuring conversion as per planned targets - Designing and formalise Terms of Trades (TOT) with all the Modern Retail chains - New Product/ SKU Mix development for Modern Trade partners - Coordinating with other Business Units and support functions for new product introduction, pricing and promotions strategy 2) Sales &amp; Marketing/ Business Development : - PAN India responsibility to develop Modern Trade business and presence - Revenue and bottom line responsibility for the channel - Identify potential partners and develop a strategy to enter new chains as well as non-supplied stores of existing partners. - Maintain and nurture good business relations with Modern Trade customers - Ensure 100% collections as per the collection norms. Manage financials of key accounts - Promote the brand by liaising with the marketing team and by devising effective &amp; customized proposals for customers 3) Key Account &amp; Category Management : - Account Planning for all major customers - Constantly monitor inventory and keep it under specified norms - Promotions and display (Space on Hire) initiatives - Product stock planning and allocation - Share of Shelf/ Displays across customer-category combinations - Deliver in-store category planogram and execution of BTL campaigns - Data analyses, gap analyses &amp; budget utilization in Modern Trade accounts - Proactively gauge the customer response to the company's products, services &amp; communicate it to senior management - Negotiation and formulation of various consumer offers 4) Operations : - Liaise &amp; coordinate with marketing, logistics, planning &amp; commercial teams for driving business - Execute in-store plans including visibility, promotions, sampling &amp; other activations - Driving operational efficiency - sales forecasting, order tracking &amp; fill rates - Aligning the internal teams of SCM and Marketing of various business units with the expectation and requirement of the Modern Retail customers - Responsible for closing and resolving issues related to commercial aspects - Ensure end to end customer service by coordinating with all internal stakeholders for supporting the sales process 5) People management : - Drive team and ensure effective execution of all strategies - Manage team expectations, set clear targets and productivity norms and drive team performance on an ongoing basis Competencies: - Strategic thinking - People management - Quick Decision making - Operational effectiveness - Personal effectiveness - Relationship management - Change Management

Mumbai

Deputy General Manager/General Manager - Modern Trade - FMCG 

Deputy General Manager/General Manager - Modern Trade - FMCG  ,Job Description for Deputy General Manager/General Manager - Modern Trade - FMCG  in Menschen in  Mumbai for (10-25) years of experience. Apply Now!

Job Description for Deputy General Manager/General Manager - Modern Trade - FMCG  in Menschen in  Mumbai for (10-25) years of experience. Apply Now!