Deputy General Manager/General Manager - Marketing/New Product Development/Innovation - Consumer Durable/FMCG

DGM / GM Marketing NPD Innovations -Consumer Durable / FMCG

Looking for a Marketing Turnaround Specialist with experience in FMCG & Consumer Durables Industry with strong exposure to :

- Brand Design, Brand Architecture, Brand Development, New Product Launch, Creating & Building Brands, Brand Innovation, Revamping Brand Image

KPIs & Deliverables :

- Consumer insight development

- Thematic campaign development & activation platform

- Innovation Funnel

- Developing New Products

- Packaging development

- Long term bottom line improvement

Process Champion :

- Innovation Gate - Innovation and Renovation on brand

- Design to Value - formulation change (Cost savings)

- Brand / strategy / insight development

Skills :

- Strategic bent of mind

- Ability to understand trends and consumer pulse

- Proven innovation capability

- Creativity in developing product and packaging

- Project Management Skills

Outcome :

- Brand Insight

- Brand Positioning and shift

- Brand Definition

Key Interaction points :

- Advertising agency

- R&D

- Consumer Research

New Product Development :

- Identifying Opportunity

- Developing Concept and Product

- Handing over to brand Building Team for Executing

Campaign Development :

- Insight identification

- Development of communication

- Handing over 360- material to Development team