SECTION 1- PURPOSE OF POSITION This position is required to lead the Digital &amp; Native Campaigns for Online/ Ecommerce Division in Samsung Electronics in sync with overall digital marketing strategy to increase the discoverability and positive conversations for Samsung in the online Eco System. SECTION 2 JOB RESPONSIBILITY - Should have worked as a brand manager for atleast 5 years. And should have been in a digital planning role for atleast 5 years - Should be hands-on with digital creatives like microsites, banners, mailers and apps. - Should have understanding of digital media planning and execution. - Performance Marketing 1. Execute Programmatic &amp; regular Performance Marketing 2. ROI on paid marketing 3. Conversion 4. % ecommerce to overall business and growing that Organic and Direct traffic 5. Constantly working on SEO/ SEM - Organic and Direct traffic 1. Innovative ways to drive more organic and Direct traffic 2. Conversion 3. Aggregators and alliances a. Managing relationship with Aggregators b. Growing but at the same time minimizing dependency on Aggregators c. Work with CRM team to bring aggregator customers to our own platforms d. Driving significant incremental revenue via alliances and partnerships e. Sales Increase f. Discount decrease Media g. Managing digital media budgets, earned media, targeting h. SEO, SEM, Precision Targeting i. Media efficiency, Productivity - Digital Creative Management 1. Content Creation 2. Managing all digital creative /creative agency relationship 3. Liaison with Product and GTM team for campaign briefs. 4. Writes briefs for inhouse creative agency to plan and execute digital campaigns. 5. Writes and execute digital media briefs. 6. Reporting and insights on campaigns. 7. Overall impact brand image and sales - Social 1. Overall impact brand image and sales engagement 2. Driving business through social connect 3. Driving e-commerce through social 4. Delivering National Marketing programs through social 5. Driving social listening and response program SECTION 3 KEY RESULT AREAS - Maximizing Volume, Value and Market share of Mobile handsets - Developing &amp; executing innovative Digital Programs for product launch. - Planning, managing &amp; implementing all digital activities - Marcom Budget Management SECTION 4 COMPETENCIES IMPACT ON ORGANIZATION Makes decisions and initiates actions that primarily affect sub-function or unit. May support the development of decisions that may have broader impact. Impact generally focused on operational activities. COMMUNICATION May act as a representative for the department/business, both internally and externally, subject to approval INNOVATION &amp; CREATIVITY Initiates, develops and implements policy and procedure changes to operations at unit/sub-function level KNOWLEDGE Possesses broad knowledge of the Organization and industry, as well as external influencing forces, such as economy, demographics, competitors activity, new technologies, trends and regulations SCOPE &amp; COMPLEXITY Operationalises strategies, goals and objectives for areas of responsibility into goals and plans. SECTION 5 EDUCATIONAL QUALIFICATION - Full time Post Graduation Degree from Tier -1 college SECTION 6 KNOWLEDGE &amp; EXPERIENCE - A self motivated individual who is unshaken by internal and external dynamics of the business and the organisation - 10-14 years of prior experience, should have been in a digital planning role for atleast 5 years - Excellent Relationship Management skills - Ability to work under pressure - Highly Motivated, positive attitude and work ethics desired - Excellent field knowledge &amp; networking skills - Negotiation and influencing skills - Excellent Communication - Stake holder management - Agency Management

Gurgaon/Gurugram

Deputy General Manager - Estore Marketing - FMCD 

Deputy General Manager - Estore Marketing - FMCD  ,Job Description for Deputy General Manager - Estore Marketing - FMCD  in Datawise Consultant in  Gurgaon/Gurugram for (10-14) years of experience. Apply Now!

Job Description for Deputy General Manager - Estore Marketing - FMCD  in Datawise Consultant in  Gurgaon/Gurugram for (10-14) years of experience. Apply Now!