Deputy General Manager - Digital Marketing - Travel Domain (9-14 yrs)
Responsibility
- Digital Media Planning for effective utilization of Marketing Budget across various platforms.
- Setup social listening, lead flow, and Online Reputation Management.
- Devising an appropriate Digital Marketing Strategy to increase Sales & achieving a sustainable competitive advantage.
- Creating Adwords Plans & Facebook Marketing plans for demand generation
- Conceptualize, execute, measure and monitor yearly digital calendar to deliver on brand engagement and conversion goals within the stipulated budgets
- Ideation & Creation of Digital Marketing Campaigns providing Innovative Solutions to Lead Generation, Brand Management, Customer Engagement and more Sales/Revenue
- Successful management of Digital Marketing Projects to ensure high ROI and effective utilization of resources from the Marketing Team.
- Hands on experience with Setting Up and Execution of Campaigns in Google Adwords, On Page/ Off Page SEO, Ad Networks like Ad Roll, Email Marketing, Content Marketing, Video & Mobile Marketing.
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