Deputy General Manager - Digital Marketing & Analytics - Consumer Durable

Job Description :

- Should have Worked on Programmatic (DSP, SSP, Ad exchanges)

- Should have a good knowledge of MS Excel. (Advanced excel is an advantage)

Roles :

- Responsible for Budget planning in line with Marketing objectives

- Can conceptualize, plan & execute a 360 degree campaign. Should have experience of running the same in previous organizations

- Can manage & deliver campaigns as per Consumer Journey (Cod, Warm & Hot)

- Can manage performance campaigns along with driving & beating benchmark ROAS

- Should have understanding of OTT & E com Performance (Inventory buying, Ad planning, Metrics)

- Well versed in Latest trends & Opportunities in the Media Landscape incl. Digital

- Conceptualise & Monitoring of Campaign Performances, KPIs, & Business objectives

- Skilled in Driving Campaign across all 3 stages of Consumer journey (Cold, Warm & Hot)

- Should have worked on Mid to large scale Media Partnerships

- Should have worked on Performance marketing, Re marketing & DMP Campaigns, Attribution modeling & O2O campaigns

Skill set :

- Should have a flair for numbers & data

- Can work independently and across Multiple stakeholders

- Good Communication, Presentation & Analytical Skills

- Can work independently and across Multiple stakeholders

Qualifications :

- Prefer someone who has worked across Brands & Agency sides in media planning, buying & performance