Deputy General Manager - Corporate Identity - FMCG

Job Description :

- Work closely with the creative agency and insights team to create the mother brand identity along with creation of brand and guidelines on each product to be launched in the market

- Articulate brand positioning basis insights on consumer segmentation product categories

- Ensure brand guidelines are strictly adhered to, leading to consistency of brand showcase across all media channels, campaigns and collaterals (books, shade cards, product sheets etc..). Coordinating with various stakeholders and functions.

- Appoint creative agencies to help brand team develop imagery and collaterals for market roll-out

- Design & execute a framework for corporate brand building & management on social media

- Enhancing the Corporate Brand and managing the corporate brand pages across social media.