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13/02 Snehal Mandaokar
Co-Founder & CEO at Toran Global

Views:5478 Applications:400 Rec. Actions:Recruiter Actions:377

Deputy General Manager - Consumer Insights - Auto (12-15 yrs)

Mumbai Job Code: 664559

- Liaison with brand teams / category heads / product planning / business heads to understand and define problem scope

- Articulate project scope and problem statement to execute Consumer Insighting Projects.

- Have adequate knowledge of Research / Insighting processes. Core experience in Marketing and /or Strategy is a must.

- Considered subject matter expert on consumer behavior in Automotive industry / Consumer Durables industry

- Develop rich database of consumer behavior insights for Automotive business

Job Profile :

- To work closely with the Marketing, Sales and Customer Care teams in Auto Sector to understand business issues and identify Strategic problems which need solution

- To create Consumer Insighting solution for identified problems. These solutions could have a component of conventional MR as well

- Recommend action plans to the marketing and product team post completion of the research

- Define categories of consumer behavior studies and roadmap for measurement of consumer behavior studies

- Considered in-house expert on automotive consumer behavior and provide inputs on demographics, technology etc. on Auto consumers

Functional / Business Skills and Knowledge :

- Auto passionate and deep knowledge of Automotive or Consumer Durable industry and evolving consumer need

- Should have worked with or dealt with Insighting functions / Research Agencies and should have a working knowledge of both insighting processes and market research processes

Planning Skills :

- Ensures alignment of all internal and external stakeholders

- Strong systems and process orientation

Networking & Influencing skills :

- Interpersonal skills - ability to relate with people

- High on initiative & advocacy

- Strong articulation skills and ability to stand ground on his / her recommendation

Leadership Skills :

- Gives / sets clear direction as - voice of the consumer

- Has visible energy and is able to charge/enthuse people around him.

- Flexible and agile for handling multiple assignments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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