- Conceiving and developing marketing plans & strategies to maintain the corporate brand identity across the organization

- Managing and developing Real Estate Brand and uplifting its image and position in relation to their competitors in Real Estate sector

- Planning, developing and implementing various ATL/BTL initiatives

- Interacting with Vendors/PR Agencies for preparation of marketing collaterals for new/upcoming projects of Real Estate and manages upkeep and update of marketing collaterals for the existing projects

- Executes media planning & budgeting for promoting brand awareness of commercial/retail/villa projects under Real Estate

- Develops Brand Positioning Statement, including brand identity & attributes

- Builds awareness and positive perception of commercial/retail properties including media planning and communication management to enhance the public image of the company

- Keeps track of the marketing intelligence, real estate industry news and updates

- Develops Brand Positioning Statement, including brand identity & attributes

- Plans execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile and other deliverables

- Monitors and manages the performance of brand relative to the positioning statement

- Works with agency / other stakeholders to ensure development / testing / implementation of the communication plan

- Ensures execution of ATL/BTL activities to strengthen brand positioning of the company

- Ensures preparation of brochures for new/up-coming projects and upkeep and update of marketing collaterals for the existing projects

- Negotiates and finalizes on PR agency and vendors for execution of the marketing collaterals & processes for diverse media campaigns

- Manages design layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures for digital marketing and directs the roll out of all online communication campaigns

- A standard presentation to be created for all buildings and open leasable areas, to be sent to potential brokers, tenants as and when space opens

- Creates annual marketing calendar to achieve annual targets as per marketing plan

- Analyses competitor intelligence and industry best practices to develop innovative approach to marketing

- Develops annual communication plan for leading the marketing communication, including research for innovative brand communication

- Participates in various realty fairs to increase market awareness and manages the participation to ensure greater footfall in the stall and conversion of enquiry into order

- Website Management

- Generates website traffic analysis reports on a regular basis

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.