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Director at Corp Placements
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Deputy General Manager - Brand Marketing - FMCG/Retail/Real Estate (4-9 yrs)
Job Description :
- The role is for marketing professionals with knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers.
- The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, active coordination with sales team to channelise & implement marketing strategies.
- The incumbent shall be driving ATL, BTL campaigns and shall be a guide to pre-sales to inhouse digital.
- A bias for high quality delivery with minimal will be key to success in this profile.
- The role also entails intensive work of New Product Development for projects with turnover of a few hundred crores
- Targeted Gross Contribution - in Value and %age terms as per business plan
- Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project
- Maximize brand valuation and maximize capability to charge price premium
- Brand: a) % change in public perception of target brand attributes as measured by third party survey b) % increase in actual brand spend over target budget - Competitor pricing change and sales transaction information speed (Response time in number of days)
Functional expertise :
- Building brand strategy
- New product development
- Effective consumer understating
- Brand communication development
- Go-to-market strategy
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