Deputy Director - Revenue & Growth - eCommerce

Merchandising, Shopping Experience: This role entails - Merchandising Planning & operations, Shopping Experience across the entire Funnel and driving Platform Growth. This role would require the individual to lead a team with the ultimate aim of aiding shopping discovery. Details summarised as below:

1.) Merchandising

a. Define and own the Merchandising Long Term Strategy and Roadmap

b. Drive Merchandising efforts and allocation strategy for all the Categories to unlock the growth potential for all the Businesses

c. Work closely with the Product and Engineering teams to develop new innovations wrt User Personalization,

Shopping Discovery, Search Enhancements et al. and thereby optimize the Shopping Funnel

d. Work closely with the Design team to create new Shopping constructs for different categories and consumer occasions. Come up with creative solves from a design lens in close collaboration with the creative team

e. Owning all funnel metrics wrt Clicks/Sessions, CTRs, RPIs & other performance metrics like User Conversion, Revenue/User, Cross-Sell etc on a month-on-month basis. Ensuring that all the said metrics are institutionalized across teams and running performance cadences with respective stakeholder

f. Working closely with all the Category Leaders to identify key opportunities and gaps and figure out newer ways to enable sustained discovery and growth for the same

g. Regularly monitor Platform & Funnel metrics and identify areas for improvement and solve for the same

h. Planning a lot of merchandising/sort experiments on the platform in order to improvement performance or

test various hypothesis through rigorous AB's and driving best practices as a result of these

i. Develop a calendarized plan and streamline merch operations to meet various business goals

2.) Shopping Experience

a. The Shopping experience team plays a pivotal role in creating enriching experiences for various occasions, festivals, Category and Brand launches and also to drive awareness of the Fashion Trends. The person will also lead this charter and will work towards building the experiences for

i. New season activations

ii. Building fashion quotient

iii. Shopping tools/aides

iv. Official brand stores

v. New category and brand launches

b. Innovative thinking, on new ways to sell Fashion, introduce new launches, tell newer and better stories (capsules, videos, live shopping etc)

c. Coordinate and execute campaigns with the store operations team and ensure customer experience is top notch

3.) Platform Growth

a. The individual will also lead some of the Key programs for wrt scaling Cross-Sell

b. Solve for Strategic New Categories like Beauty, Kids, etc

c. Drive Engagement initiatives like Games, Scratch Cards, etc to drive higher Sessions/User and DAU/MAU

d. Work closely with with Leadership to identify Strategic objectives and create programs and roadmaps to solve for the same