Deputy Chief Marketing Officer - Financial Services Conglomerate

- Deputy CMO - leading financial services conglomerate

- One of India's leading diversified financial services conglomerates is looking for a Deputy CMO.

- This role is primarily responsible to build connect with all in Marketing Exco - to support, guide and align marketing objectives and strategies.

- Oversee all consumer insights, research, application of learnings and to drive strategy

KEY RESPONSIBILITIES :

MANAGERIAL :

- Lead Marketing Exco (Marketing heads of Business Units)and larger Marketing Council-Business heads and CMOS/Marketing heads

FUNCTIONAL:

- Have a Group overview to drive synergies and opportunities between Business Groups/SBUs on meeting marketing objectives

- Work closely with BG's to formalize their requirements and further implement them

- Create group wide dashboard and scorecard on marketing for the CEO, Board and Business Group Heads

- Customer Centricity - Also oversee and evangelize Customer Centricity - setting agenda, prioritizing for group and BGs, overseeing/monitoring/reviewing group/BG wide initiatives and overseeing audit/NPS/CSATs across group.

- Handling public relations and corporate communications for the company

- Design marketing strategies in order to increase the sales revenue by successful marketing strategies

- Building brand management for the company and tracking the metrics for the marketing programs

Job Requirements :

Qualifications : MBA, coupled with engineering back ground.

Experience :

- 18+ years in BFSI, Consumer Marketing, E-commerce. Agency background coupled with brand ownership.

- Excellent knowledge of marketing principles, product and service management, and in sales and business development.

Functional Competencies :

- Brand Management, Marketing, processes & framework Strategy.

- Managing multiple stakeholders and ability to influence and collaborate with Business Heads and Marketing Heads on a Matrix platform.

- Strong research and benchmarking capabilities.

- Digital Mindset usage & application.

Behavioral Competencies :

- Customer focus

- Strategic Mindset