Demand Generation Manager - IT

We are looking for a Rockstar in a Demand Generation Manager.

What we want is someone who:

- Drives brand awareness and generates new leads and customer marketing through a combination of inbound and outbound marketing strategies and tactics. Inbound being a primary channel.

- Creates and executes a demand generation plan and strategy that aligns with key business outcomes

- Plan, track, analyze, and optimize marketing campaigns on a regular basis

- Work closely with the marketing, sales, and success teams to ensure lead generation campaigns are aligned

- Build out and improve marketing automation processes, lead scoring, and CRM integrations

- Grow owned and paid distribution channels, including email, PPC, social media, and website/blog

- Present to sales, success, and marketing executives to get buy-in, secure necessary budgets, and report on results

- Empower and manage the team by leading from the front.

- CRM discipline, a strong belief in process, data, and instrumentation. Well organized & a hustler.

Channels include

- SEO

- Paid marketing - PPC, LinkedIn, SEM, Directories

- Webinars, Whitepapers

- Content Marketing

- Customer Marketing

- ABM, EMail Marketing

What you can expect

- Working with passionate, committed, and amazing colleagues

- Work happy culture

- Good salary - on par with any other company in the market

- ESOPs - the multiple is growing rapidly. Based on the last few years data