Dell - UK Contact Strategy Advisor - Marketing

Company Description:

Dell provides the technology that transforms the way we all work and live. But we are more than a technology company - we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities.

Why Work For Us:

Dell is primed to recruit the best and brightest candidates from all across the globe. We take pride in fostering a winning, innovative, inclusive employee culture. We also take calculated risks and we celebrate big victories when they pay off.

Our Employee Value Proposition:

Our Culture Code unites us and makes us a great family of companies and a great place to work. It's how we run the business, go to market, work together and provide inspirational leadership. Our culture code is defined by our values and are made real every day by defining expectations for how we work and how we lead.

Key Responsibilities

- Own development of the contact strategy with ad-hoc analysis and projects.

- Create campaign forecasts, performance reports, and ROI analysis.

- Conduct analytical deep-dives across audience, product, and offer to find opportunities to optimize the campaign.

- Contribute to the testing roadmap to further improve performance.

- Aid in creation of campaign specification and planning documents.

- Analyze and manage CRM campaigns in order to optimize customer acquisition through direct to consumer marketing.

- Work with internal teams and outside vendors to execute campaigns within the contact strategy roadmap.

- Optimize marketing spend with effective circulation planning and ROI analytics.

- Ability to work across cross functional teams in order to ensure full implementation and success of proposed CRM campaigns/contact strategy.

- Complete measurement reporting and analysis on all executed campaigns and recalibrate the go forward strategy as needed.

- Own the testing roadmap.

Essential Requirements

- Bachelor's Degree in Marketing/Business Admin/Related Field plus 2-5 years of CRM and analytical experience.

- Prior experience in direct B2B marketing.

- Prior experience with all marketing vehicles including DM, Catalog and e-mail.

- Knowledge of direct marketing campaign development process.

- Strong project management and organizational skills.

- Strong analytical aptitude and ability to draw insight from data.

- Analytical curiosity and self-driven to understand marketing performance through data.

- Experience in developing CRM strategy, contact strategy development and campaign optimization, leveraging predictive analytics for targeting and segmentation of campaigns.

Preferences

- Core knowledge of direct marketing principles (segmentation, lifecycle management, etc.)

- Experience analyzing direct mail campaigns.

- Prior experience analyzing marketing campaigns and conducting ROI analysis.

- Strong Microsoft Excel skills (vlookups, pivot tables, advance formulas, etc.).

- Strong Microsoft Access skills to manipulate large data-sets.

Benefits

We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities - all to create a compelling and rewarding work environment.

If you relish building rapport with savvy customers and making sales happen, this is your opportunity to develop with Dell.