Australia/New Zealand CRM Contact Strategy Advisor - Bangalore/Hyderabad

Responsibilities

- Own development of the contact strategy with ad-hoc analysis and projects.

- Create campaign forecasts, performance reports, and ROI analysis.

- Conduct analytical deep-dives across audience, product, and offer to find opportunities to optimize the campaign.

- Contribute to the testing roadmap to further improve performance.

- Aid in creation of campaign specification and planning documents.

- Analyze and manage CRM campaigns in order to optimize customer acquisition through direct to consumer marketing.

- Work with internal teams and outside vendors to execute campaigns within the contact strategy roadmap.

- Optimize marketing spend with effective circulation planning and ROI analytics.

- Ability to work across cross functional teams in order to ensure full implementation and success of proposed CRM campaigns/contact strategy.

- Complete measurement reporting and analysis on all executed campaigns and recalibrate the go forward strategy as needed.

- Own the testing roadmap.

Requirements - 

- Bachelor's Degree in Marketing/Business Admin/Related Field plus 5-8 years of CRM and analytical experience.

- Prior experience in direct B2B marketing.

- Prior experience with all marketing vehicles including DM, Catalog and e-mail.

- Knowledge of direct marketing campaign development process.

- Strong project management and organizational skills.

- Strong analytical aptitude and ability to draw insight from data.

- Analytical curiosity and self-driven to understand marketing performance through data.

- Experience in developing CRM strategy, contact strategy development and campaign optimization, leveraging predictive analytics for targeting and segmentation of campaigns.

Preferences

- Core knowledge of direct marketing principles (segmentation, lifecycle management, etc.)

- Experience analyzing direct mail campaigns.

- Prior experience analyzing marketing campaigns and conducting ROI analysis.

- Strong Microsoft Excel skills (vlookups, pivot tables, advance formulas, etc.).

- Strong Microsoft Access skills to manipulate large data-sets.

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