Brand / Merchandising Manager- SB Description : Brand / Merchandizing Consultant - SB Dell Consumer &amp; Small Business team is looking for key leaders to join this fast paced, changing &amp; challenging business as a merchandising consultant. This role will have direct P&amp;L responsibility for one of the key categories in the CSB India business. The goal of the Brand / Merchandizing Manager for small business is to drive the vision, strategy and to manage the product throughout its lifecycle, maximizing product performance in the local market vs competition. We are looking for a candidate who has a passion with working with large teams in a collaborative environment! Come join us! Principal accountabilities : - Drives the top and bottom line and optimizes all aspects of the portfolio P&amp;L by delivering smart assortment, managing in-stocks, driving continual channel improvements and delivering the best customer experience. - Applies deep understanding of customers- needs, the product and the competitive landscape. - Develops and champions assortment vision and strategy, product roadmap and launches in support of corporate goals and objectives. - Uses customer &amp; market research, customer and user feedback, customer usage/segmentation and competitive analysis to inform assortment decisions and enhancements. - Owns developing the right message to focus on the correct customer segmentation. The building offers that are relevant to the target audience. - Collaborates with a cross-functional team to develop, plan and implement new business development initiatives. - Works closely with marketing to launch products and ensure their adoption. - Define and align demand generation activities in corporation with Marketing and Marcom teams to establish a solid go to market strategy that delivers on RUM (Revenue, Units, Margin). - Coordinates with the product team to manage technology transitions by platform and/or product line. - Takes necessary actions to manage short and mid-term stock levels. - Applies a thoughtful combination of marketing levers (price, positioning, and promotion) to drive, sell-in and ensure sell-through, enabling smooth inventory transitions, minimize E&amp;O and migrating excess supply. - Monitors slow sellers, and takes action to impact run rates via price reductions and/or other demand-driving activities as necessary. - Supports content development of marketing/sales collaterals such as training, product catalogues/brochures as subject matter product knowledge specialist Knowledge, Skills and Abilities : - In-depth disciplinary knowledge; leverages business acumen and subject matter expertise. - Provides deep subject matter expertise, advice and program delivery. - Contributes to the development of new techniques and plans within area of expertise. - In-depth understanding of Dell goals, customer requirements and knowledge of competitor practices. - Thorough understanding of Dell business priorities, strategy and direction. - Thorough understanding and management of customer business needs and expectations. - Manages projects and program execution. Guidance : - Works with minimal direction - Work is guided by business plan and strategies as well as operational and project objectives. - Manages multiple assignments and processes. - Independently determines an approach to project. - Anticipates and prevents potential problems. - Independently develops solutions that are thorough, practical, and consistent with functional or customer objectives. - Updates management on project/activity status. Qualifications : - 14+ years of relevant experience or equivalent combination of education and work experience - Strong oral and written communication skills to communicate with sales, finance, marketing, product management, and leadership - Strong knowledge of retail and channel business and dynamics. - Working knowledge of the competitive environment. - Strong knowledge of assigned product lines. - Strong time management and prioritization skills. - Strict attention to detail. - Advanced analytical ability. - A basic grasp of P&amp;L and Financial concepts. - Effective in influencing cross-functional teams. - Ability to translate customer segmentation insights into solutions and experience

Bangalore

Dell - Consultant - Product Marketing  

Dell - Consultant - Product Marketing   ,Job Description for Dell - Consultant - Product Marketing   in Dell in  Bangalore for (14-17) years of experience. Apply Now!

Job Description for Dell - Consultant - Product Marketing   in Dell in  Bangalore for (14-17) years of experience. Apply Now!