Dell - Consultant - Product Marketing

ACCOUNTABILITIES

- Develops marketing and communications plans and activities for specific product(s) or solution(s)

- Oversees market research, monitors competitive activity and identifies customer needs

- Oversees the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and identify opportunities to expand market share

- Maintains current status of customer requirements for existing and future products/ solutions

- Supports product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/ solutions under management via internal sales tool and external web stores

- Develops content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training materials Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/ solutions under management

- Manages product/ solutions launches to ensure sales force readiness and optimize P&L impact of product transitions

- Provides input into: item forecast & mix planning, category UPP and BU offer strategy

- Provides input into product transition playbooks (may also draft the playbooks)

RESPONSIBILITIES

- Leads creation of most complex marketing deliverables

- Leads market research projects, analyzes trends and creates recommendations based on data

- Develops press review guides as well as presentations and conducts lead press tours for new product launches Leads and drives development, product management and sales to manage product life cycle

- Manages product launches, core positioning and messaging, sales training and marketing programs for assigned products

- Responsibilities include assessing market requirements, investigating new technologies, developing recommendations for technical product direction, establishing plans as well as strategies and roadmap plan-of-records

- Guides product introductions and product updates

- Responsible for product business plan, forecasts, profit and loss, margins, risk factors, overall business plan, pricing analysis and recommendations Position requires ability to interface with all levels of the organization including the executive management team as well as external customers, executive management, press and industry analysts