Communication Consultant:

Summary

Focuses on communications to external customers for the assigned segment/ set of products. Selects appropriate targeted messages and mediums to drive segment specific behavior & collaborate across channel, online and retail. Builds awareness of the Dell portfolio of offerings. Drives revenue into the business while building the internal/external credibility of offerings. Plans develop and implements strategic projects for marketing communications (advertising, activations, promotional programs, etc.) to promote the sales of Dell products. Works with business/ sales to support target-focused segment sales, helping the segment to attain quarterly & annual marketing & sales plans. Aligns all marketing communications to support the Dell brand. Thought leader in shaping and positioning of go-to-market strategies.

Principal Accountabilities

- Plans project schedule and strategies to ensure development, production, and completion of marketing programs.

- Plans, recommends, coordinates, and tracks strategic demand generation programs.

- Develops, analyzes, and recommends evaluation process that identifies strategic advantages, competitive programs, and customer needs.

- Focuses on creating new selling approaches for offerings, as well as, providing easier sales best practices to upsell.

- Provides support for all demand generation programs.

- Determines appropriate vehicle for message and audience (marketing communication piece).

- Manages inputs for the content of communication with Brand, Legal and other stakeholders.

- Provides creative input to an agency for communication development as per agreed strategic directives; aligning to Dell brand and voice guidelines.

- Responsible for agency management including local relationship, planning, and execution.

- Works with creative & media agency or team to set marcom strategy.

- Manages and optimizes the marketing communication budget.

- Develops and/or obtains approvals for marketing campaigns/ programs.

Knowledge: Technical/ Professional/ Business Acumen

- Organizational expert within the area of marketing & communications

- Integrates deep subject matter expertise with:

- Industry experience.

- In-depth knowledge of professional standards and trends within area of expertise.

- Relevant related disciplines.

- Business goals and strategy

- Understands impact of emerging business trends and their implications for Dell and its customers

Problem Solving: Judgement/ Complexity/ Ingenuity :

- Develops complex solutions to business problems or customer engagements through in-depth analysis, coordination and negotiation with key decision makers.

- Uses experience, innovation and judgment to make decisions that may be based on partial information.

- Considers Dell-wide implications of decisions and recommendations.

- Adapts and integrates own experience with Dell-wide strategy.

- Analyzes and forecasts business and market trends

- Develops innovative solutions to problems without precedent.

- Invents new products and processes to achieve strategic business objectives.

- Decisions are strategic in nature, have long-term consequence, and tend to relate to business strategy, financial

Guidance : Direction/ Planning/ Independence/ Initiative

- Guided by business plans and strategy.

- Executes goals and strategy within area of responsibility.

- Contributes to strategic decisions affecting the discipline.

- Initiates new or revised departmental procedures, programs, and initiatives.

- Assesses and determines priorities within area of expertise

- Leads large-scale, global programs that contribute to the corporation's success

Relationships: Sphere of Influence/ Communication

- Contributes to business results through a quality of results, advice, and decisions.

- Develops standards around which others will operate.

- Designs and develops global processes, systems and/or applications.

- Contributes to Dell thought leadership

- Influences a broad spectrum of stakeholders toward achieving business goals. - Builds consensus. - Ensures understanding of technical matters by nontechnical, executive decision makers.

- Develops mutually beneficial strategic alliances with customers

- Takes the lead in managing marketing communication for the most complex products/services/segments of Dell's business

- Provides direction and oversight to less experienced team members

Experience: Functional

- 10-14+ years of relevant experience in consumer marketing across brand management/ marketing communications

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