Responsibilities:

What you will be doing:

- Product Marketing Strategy: Define and execute GTM for new launches and campaigns for driving growth to enable more awareness for Delhivery One

- Go-to-Market: Achieve overall business targets with cross collaboration with sales, customer support and product teams. Prepare content for multiple buyer personas, solving for differentiated business needs.

- User Research: Talk to customers and generate marketing campaigns basis insights

- Enable and support Sales and Customer Success teams by owning and driving the creation of collaterals, content, and demo.

- Improve onboarding and engagement of clients, test and scale new acquisition channels (organic and paid)

- Drive marketing decisions through quantitative results and AB testing as well as qualitative research and customer insights

- Execute detailed analysis of campaign and channel effectiveness including segmentation, creatives, targeting and cohort analysis

- Plan and execute performance marketing campaigns for client acquisition and optimize CPI, CPA, ROAS, LTV

- Demonstrate thought leadership by developing and presenting industry/market research findings, eCommerce & D2C trends, eCommerce & D2C growth areas, new models to consider and relevant commerce case studies

- Drive experiments and new initiatives

- Help identify and improve daily processes & systems across teams

What we are looking for:

Skills:

- You have 4-6 years of paid social /paid search experience (LinkedIn/Facebook/Google ads) in SaaS companies or in B2B demand generation

- You have gained experience with scaling performance marketing programs

- You are experienced in Google Analytics, Tag Manager and Data Studio

- You have experience managing a yearly budget of 1Cr or more is a plus

- You possess experience with marketing automation platforms like CleverTap, WebEngage, Moengage are a plus

- SEO Skills are considered a big plus

- You have outstanding written and oral ability in English.

-Strong analytical skills and ability to translate data into actionable insights

- Ability to work collaboratively with cross-functional teams

Behaviour:

- Can-do attitude

- Efficient project and people management skills - high energy, ownership, and attention to detail

- Business orientation & process-driven

- Structured thinking and logical

- An action-oriented individual with a zeal to work in a demanding and fast-growing business environment.

- Comfortable coordinating with multiple stakeholders (product, engineering, design, sales, CS, external partners) to launch tactical marketing campaigns and updates within short timelines.

- Grasp for numbers and analysis using Excel.

- Comfortable with groundwork and execution

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.