jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
08/06 Isha Kapoor
Manager - HR at Dehaat

Views:341 Applications:88 Rec. Actions:Recruiter Actions:15

DeHaat - AVP - Digital Marketing (10-15 yrs)

Gurgaon/Gurugram Job Code: 1107842

Responsibilities :

- Lead the Digital Marketing team and develop strategies, implement campaigns and optimize the digital performance of marketing channels of DeHaat to drive traffic, engagement and retention.

- Create and execute affiliate, content and influencer strategies with a focus on developing, contributing to, and sustaining a movement focused on the organization's vision.

- Brand building through meaningful storytelling, groundbreaking campaigns, and effective marketing strategies

- Create and own the GTM strategy for new products

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights

- Manage budgets and leverage data across digital marketing channels and campaigns to achieve scale and efficiency.

- Manage and maintain day to day operations including execution, QA and reporting of campaigns

- Develop and execute tests and learn strategies across all channels.

- Identify new and emerging marketing channels.

- Collaborate with cross-functional teams to optimize user experience

- Own and lead customer acquisition and retention strategy across all channels

Skills :

- 10+ years of proven track record of managing and scaling digital marketing teams and activities

- Highly analytical and data-driven mindset

- Passionate about building and growing brands

- Comfortable owning and being held accounting for business outcomes

- Excellent verbal and written communication skills

- Comfortable in a fast-paced, multi-tasked and high energy environment

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.